@seoul.southkorea https://www.instagram.com/seoul.southkorea/

As a partner of @seoul.southkorea, one of the top Instagram accounts promoting Korea, I have contributed to curating K-beauty content, hosting engaging giveaways, and enhancing audience interaction. Through strategic collaborations, I helped bring beauty-related stories to a highly engaged community of Korea enthusiasts.

In 2024, I played a key role in Seoul.southkorea’s Halloween VVIP Party, where I took on multiple responsibilities, including:

• Co-hosting the event and engaging with guests on stage.
• Managing swag bags, securing sponsorships from various K-beauty brands.
• Leading interactive segments, such as trivia games, to enhance audience participation.

My involvement extended beyond content creation into event management, brand partnerships, and live audience engagement, showcasing my ability to connect brands with communities in meaningful ways.

@singapore.explores https://www.instagram.com/singapore.explores/

During my time in Singapore, I took the lead in managing @singapore.explores, curating engaging Instagram Stories and partnership campaigns to spotlight the city’s best experiences. From uncovering hidden gems to showcasing iconic destinations, I created immersive content that resonated with both locals and travelers.

Beyond content creation, I secured collaborations with local businesses, helping them gain exposure through strategic partnerships and authentic storytelling. By blending community-driven marketing with on-the-ground exploration, I transformed the account into a dynamic platform that connected audiences with Singapore’s vibrant culture, food, and lifestyle.

@expiredgirl https://www.instagram.com/expiredgirl_/

As part of my work with @expiredgirl, a Korean fashion brand with a strong international presence, I was responsible for influencer outreach and brand aesthetics, ensuring that the brand’s image aligned with its unique identity. I strategically selected and contacted influencers who embodied the brand’s vision, strengthening its global appeal and audience engagement.

Additionally, I played a key role in curating the brand’s Instagram feed, crafting a cohesive visual identity that resonated with its target market. With @expiredgirl’s reputation for sponsoring top Korean celebrities, including Jennie from BLACKPINK, I helped maintain the brand’s trend-forward image, making it a sought-after label for style-conscious consumers worldwide.