Gmarket Live Shopping
I was engaged by Gmarket, one of Korea’s largest and most influential eCommerce platforms, to host two live shopping shows aimed at driving sales and engagement. As a leading online marketplace under eBay Korea, Gmarket is known for its extensive selection of products, competitive pricing, and strong presence in both domestic and global markets.
The live shows, streamed on YouTube, were designed to promote exclusive deals on the platform, including well-known brands such as KANU Coffee. My role involved presenting products in an engaging and persuasive manner, interacting with viewers in real time through comments, and creating an immersive shopping experience that encouraged conversions. Through strategic audience engagement and dynamic live-selling techniques, I contributed to increasing brand visibility and enhancing the effectiveness of live commerce as a sales channel.
Tiktok Live
During my time at Medipeel, I spearheaded numerous live commerce sessions on TikTok, strategically designed to drive sales, boost conversions, and strengthen customer engagement. These sessions weren’t just about selling products—they were an opportunity to educate our audience, build brand loyalty, and create an interactive shopping experience that resonated with beauty enthusiasts.
Beyond hosting, I was responsible for scouting and securing top influencers, even inviting them to Korea for exclusive collaborations. I worked closely with TikTok’s official team, especially during Korea Beauty Week, to optimize our approach and maximize platform exposure. Our marketing strategy incorporated gift-with-purchase incentives, exclusive vouchers, and targeted promotions, ensuring that each live session not only captured attention but also translated into strong conversions.
One of my most impactful collaborations was with Emobssesed, a well-established beauty influencer who had previously worked with major brands like Innisfree, Anua, and Torriden. Medipeel was a new brand for her, yet through our strategic live-selling approach, she achieved her highest-ever sales for a beauty brand. As her co-host, I engaged with her fan base in real time, reinforcing trust, answering product questions, and enhancing the live shopping experience to drive record-breaking results.
Shopee Live
As the first global marketing team member at Medipeel, I played a key role in establishing the brand’s presence in international markets. With Shopee being one of the largest and most influential eCommerce platforms in Southeast Asia and beyond, I recognized the potential of Shopee Live as a powerful tool to drive conversions, boost sales, and enhance customer engagement.
Understanding that simply listing products wasn’t enough to gain traction, I proactively proposed and launched live commerce sessions to create an interactive shopping experience. Initially, viewership and conversions were low, but through strategic engagement techniques, I successfully grew the audience by making the sessions more dynamic and tailored to shopper behavior. I experimented with different promotional tactics—including 1+1 deals, gift-with-purchase incentives, and exclusive vouchers—to encourage immediate purchases before the live ended.
Beyond just selling, these sessions allowed me to build a loyal audience, with many viewers returning not only for product insights but also to engage directly with me. Over time, I transformed Medipeel’s Shopee Live strategy into an effective revenue-driving channel, strengthening brand trust and customer loyalty through authentic engagement and real-time interaction.
A visual representation of Shopee Live performance metrics, showcasing the steady growth in viewership, and engagement over time. The increasing numbers highlight the impact of strategic live commerce sessions, demonstrating improved audience reach, and stronger customer interaction, which led to higher conversions as the sessions evolved.