With a long-term partnership with the Korea Tourism Organization and Seoul Tourism Organization since 2019, I create captivating videos, detailed guides, and immersive storytelling to promote festivals, hidden gems, and trending travel destinations. My content is designed to drive engagement and inspire tourism through strategic social media campaigns that align with audience interests and travel trends.

Recognized for my expertise in social media marketing, content strategy, and audience engagement, I have been awarded multiple times for Outstanding Performance in executing promotional activities for Korea’s tourism sector.

Travel Tips

https://www.instagram.com/reel/DD9G9YgyJ9G/

This is my best-performing Instagram reel, generating over 1.7 million views purely through organic traffic. The success of this Incheon Airport travel tip stemmed from understanding what travelers were actively searching for—practical advice presented with a strong hook. The video was strategically crafted to encourage saves and shares, which helped boost its reach. After its release, similar content began appearing on the platform, reflecting its originality and the demand for useful, well-structured travel insights.

Tourism Marketing

https://www.instagram.com/reel/CxqBPFErZF3/

This reel, created to promote Music Bank, has garnered over 1 million views and serves as a form of tourism marketing by highlighting a key destination for K-pop fans. It taps into the interests of international viewers who want to know where they can see their favorite idols, catering to their curiosity and travel aspirations. The content was strategically designed to drive engagement, particularly through saves, by providing valuable and sought-after information for K-pop enthusiasts.

Event Marketing

https://www.instagram.com/reel/DFAuj-oS_in/

This reel was created to promote the Hwacheon Sancheoneo Ice Festival, one of the world's top winter festivals and recognized as one of the Seven Wonders of Winter. Since this event takes place outside of Seoul, I structured the content in an itinerary-style format, guiding viewers through the journey from Seoul to Hwacheon, including transportation options and travel time. The goal was to make the festival more accessible to potential visitors by addressing common travel concerns and showcasing not just the festival itself, but also the surrounding activities they could enjoy while in the area. By presenting the content in a way that aligns with how travelers plan their trips, this video served as both inspiration and a practical guide for those interested in experiencing the festival firsthand.